Fort Valley State University
Problem…
Fort Valley State University wanted to increase its presence within the community. Under new leadership the challenge was issued to bridge the gap between the university and the citizen, with the university being the economic engine of the community. The term “Communiversity” was coined and all efforts were shift to show the citizens of Fort Valley the new improvements and innovations taking place on campus. The only problem was getting the community on campus.
Solution…
We were asked by Fort Valley State University to help support its staff in creating an event that would embody the university’s new focus on building a sense of “communiversity.” “Wheels in the Valley” car, truck, and bike show was decided upon to attract a variety of demographics to the university.
The campaign was designed to generate awareness of the issue and engagement among key stakeholders and influencers in the state of Georgia, without antagonizing other car shows in surrounding cities.
- Strategic media executions to diversify the outlets of media by venturing into a variety of genres appealing an assert groups of demographics.
Outcome…
Fort Valley State University launched its inaugural “Wheels in the Valley” car, truck, and bike show. This community-based event has transformed into a social networking environment that has grown in popularity for nearly a decade. The show still encourages faculty, students, and community leaders to exchange ideals, philosophies, and their taste in vehicles.
100 percent of the media outlets confirmed that Fort Valley State University was taking the correct steps to increase community involvement.
Nearly 1,000 spectators annually visit the campus to attend this specific event and due to popular demand it has become a fixture to Fort Valley State University Homecoming activities.
Over 100 vehicles have consistently registered each and every year since the event’s conception.
Problem…
Fort Valley State University wanted to increase its presence within the community. Under new leadership the challenge was issued to bridge the gap between the university and the citizen, with the university being the economic engine of the community. The term “Communiversity” was coined and all efforts were shift to show the citizens of Fort Valley the new improvements and innovations taking place on campus. The only problem was getting the community on campus.
Solution…
We were asked by Fort Valley State University to help support its staff in creating an event that would embody the university’s new focus on building a sense of “communiversity.” “Wheels in the Valley” car, truck, and bike show was decided upon to attract a variety of demographics to the university.
The campaign was designed to generate awareness of the issue and engagement among key stakeholders and influencers in the state of Georgia, without antagonizing other car shows in surrounding cities.
- Strategic media executions to diversify the outlets of media by venturing into a variety of genres appealing an assort groups of demographics.
Outcome…
Fort Valley State University launched its inaugural “Wheels in the Valley” car, truck, and bike show. This community based event has transformed into a social networking environment that has grown in popularity for nearly a decade. The show still encourages faculty, students, and community leaders to exchange ideals, philosophies, and their taste in vehicles.
100 percent of the media outlets confirmed that Fort Valley State University was taking the correct steps to increase community involvement.
Nearly 1,000 spectators annually visit the campus to attend this specific event and due to popular demand it has become a fixture to Fort Valley State University Homecoming activities.
Over 100 vehicles have consistently registered each and every year since the event’s conception.